Amsterdam, The Netherlands

At So PR we market fashion, beauty and lifestyle brands, creating major growth in brand awareness & credibility, building and safeguarding its respective reputation and creating nationwide on+offline brand visibility for both start-ups & scale-ups and all right in between or beyond. Targeting end-consumers through impactful on+offline media campaigns, earned PR, a 300 m2 showroom for stylist, editors and content creators in Amsterdam, influencer and celebrity marketing + seeding strategies, outstanding events and out of home campaigns; So PR uses all the right PR & Marketing tools to get the job perfectly done.

Founded in 2005, a highly trained and involved team, together with in-depth relations and a major network in media, So PR is considered a leading, performing agency in the Netherlands.

Located in the heart of Amsterdam but with an international reach, So PR changed the definition of PR as we might know it while never shying away from the traditional. Seeking opportunities for clients as well as So PR’s own business. So Studio, So’s latest enterprise is living proof of just that. 300m2 of opportunity. A flexible space designed to be whatever is needed to create impactful events, content and network expansion; a photo studio on one day and a Pop-up shop the next.

Main Areas of Expertise:

  • Earned PR
  • Influencer Seeding
  • Infuencer Marketing
  • Celebity Dressing/Endorsment
  • Out of Home Campaigns
  • Events: production, concept and guest lists
  • Copywriting: SEO, META and storytelling
  • Graphic Design & Video Editing
  • Social Media Strategies
  • Social Media & Campaign Content Creation
  • Crisis Management
  • Launching Campaigns: launching new brands on the Dutch market

Founder: Thijs Willekes